BROADCASTING VS. OTT COMPETITION: HOW LEGACY NETWORKS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition between terrestrial dramas and digital